Creating the Digipak

To create the digipak, we took a still shot of props used int the music video. This is to create a common thread between the music video and the digipak, a common feature found throughout a lot of marketing of bands. We used a photo of the collage featured in the video with the two masks lying on top of it and a guitar neck going across it. When the photo was taken we put it onto photoshop and began editing it. The idea we had was that we would use the same photo for the front and back cover of the digipak and add different effects to them.



The first effect that we used on the picture was raising the contrast. This was an effect used a lot in the music video, therefore this created another link to the video. We also used filter effects to change the colours of the picture. Coupled with the deep shadows created by the high contrast, this created an effect shown above, where there were dashes of colour in places, surrounded by outlines of black. After this we put the text over the top. The text we chose was the name of the band at the top, and the name of the album at the bottom. This is a very common feature across all genres. We chose the font used to make it look like it was handwriting, as this correlates to the indie/acoustic feel of the band. However we had trouble making the text stand out, due to there being many colours in the background image. The solution we found to this was to add a black glow effect to the text, to give the text it's own background to stand out against. This was a technique we learned how to do from our previous practice with Photoshop when creating glowing lines, so our research into techniques definately helped with the creation of the digipak.




The first effect we used to create the back cover was to 'liquify' certain areas. This meant dragging parts of the picture across as if they were melting. We used this effect on the noses of the masks, to make it look as if the noses had grown. This was chosen because of the connotations of noses growing to stories such as Pinocchio, and the implication it made about the women in the collage behind the masks. The next effect we included was one to make the image look as if it had been drawn in wax. Coupled with the liquified effect, this created a good image to contrast with the front cover, yet still being of the same initial image.