How effective is the combination of your main product and ancillary texts?

I believe the combination of our music video and digipak was effective, as the digipak used props that were used during the video. Recurring images throughout music videos and other associated products are used as marketing tools, so that when an audience sees one of the products they immediately associate it with the other. We used this idea and so featured the collage of models, which was seen extensively in the video, as the background of the album cover. The masks, which as they are relatively unexplained in the video, when seen strike an immediate connection to the mystery of them in the video, so we decided to feature them on the album cover too. The guitar neck lying across the collage was featured for three reasons. Firstly, Tom was seen playing the guitar in the video, and so this being on the album cover again helped make a connection between the video and the album cover. Secondly, we wanted to emphasise the bands musicality, as their image is that of musicians, as opposed to some bands which focus on modelling. The third reason the guitar is on the album cover is because of the album cover the band already has. We wanted to create a common motif throughout their album covers to even further help the market aspect of the video and the ancillary tasks.







Therefore I think that our music video and album cover combined well, as they have common features with each other, and with previous album covers from the band.

The website combined less well with the video, however there are connections. The collage used in the video gives an arty, handmade feel to the video. This is replicated in the website by the hand drawn appearance of the scroll bar along the bottom of the photo gallery on the main page. This reference is further pushed by the almost polaroid picture appearance of photos throughout the website, creating even more of a homemade feel to the website, which correlates with the video. The background to the website was chosen because the colour and the texture, as well as being much more interesting than a solid colour, pushed the nature of the bands indie feel. Therefore overall I believe the combination of our main product and the ancillary tasks was effective.